This paper examines the affect of Big data and Business Intelligence on retail performance. It discusses the importance of data gathering and analysis, and how technology can unlock these data-driven insights. It also looks at the future for organisations smart enough to use their data intelligently.
Our experience with ‘big data’ ensures that we can offer our clients (such as O2) a professional business intelligence approach. Making use of our integrated software package ‘Intellistream’, clients get the real-time retail insights they need (such as sales performance, target and commissions management through gamification, inventory status and marketing performance) to make faster, more effective business decisions.